Professional meetings and events

The professional meetings and events program amplifies regional group business efforts through marketing and in-person planner engagements. Through the "Meet What's Possible" campaign, Visit California collaborates with destinations to tell the story of the state's abundance of venues and commitment to inclusive, sustainable events.

Throughout the year, Visit California organizes roadshow events for planners and attends trade conferences. These coordinated efforts create a powerful events brand for the state while empowering you to share your destination's venues and attractions with more planners in key domestic markets.