Professional Meetings and Events Engagements
Find our meetings and events team at these events worldwide
Ongoing
Overview
Based on the ‘Meet What’s Possible’ program, focusing on extending destination partner reach to planners and collectively establishing California as the top sustainable meetings destination, Visit California is participating in several global events throughout the year.
Ways to engage
Past
Oct. 5-10, 2025: USA Travel Show Nordics
Nov. 3-11, 2025: California Pavilion at IMM North America
About professional meetings and events: ‘Meet What’s Possible’
Launched in 2021, Visit California’s Professional Meetings & Events (PME) program unites destinations under a shared brand that reflects the state’s innovative and sustainability-driven spirit. Through partnerships with DMOs and guidance from an industry task force, the initiative amplifies California’s presence among meeting planners and reinforces its position as a top sustainable meetings destination.
Find out more about co-branding opportunities
Learn more
