International marketing

Visit California’s international program empowers destinations and businesses with the tools, insights, and partnerships needed to drive visitation from global markets. Leveraging in-market expertise across 13 priority countries, the program provides participants with strategic guidance and on-the-ground knowledge to effectively reach international travelers. Partners benefit from the halo effect of always-on California brand marketing in key markets, as well as collaboration opportunities with destinations statewide to deliver cohesive, high-impact campaigns. Flexible engagement options ensure access to media, trade, and paid marketing initiatives designed to meet a range of goals and budgets.